LUIS ROBERTO ORTEGA

Founder of Hot In Creative, I’m a global marketing and communications professional with 15+ years of experience where storytelling meets business—across fashion, lifestyle, and beauty. From Mexico City to London, Paris to Madrid, New York to Barcelona, I’ve helped brands like Calvin Klein, Pepe Jeans, Hackett London, and Façonnable speak human in a world wired for noise (and yes, you can stalk my LinkedIn for the full résumé).

My work drifts between culture and strategy, where ideas spark conversations that shape culture—and intersect with commerce. They move, evolve, and provoke.

Whether it’s shaping what’s next or tuning into what’s ready to surface, I move with a global lens, local fluency, and a twist of irreverence.

Currently based in Barcelona. Collaborating worldwide.